Josh Jack Carl

About

Innovative and results-driven Marketing Professional with over a decade of experience spearheading design and marketing strategies‭. ‬Expert in art direction‭, ‬campaign management‭, ‬and digital advertising‭, ‬with a proven ability to drive brand growth‭, ‬engagement‭, ‬and ROI‭. ‬Award-winning creator recognized for a sharp eye for detail and a commitment to delivering high-impact results across diverse industries‭, ‬including Hospitality‭, ‬Entertainment‭, ‬Food‭ ‬&‭ ‬Beverage‭, ‬Non-Profits‭, ‬and Education‭. ‬A strategic leader passionate about transforming creative visions into compelling‭, ‬revenue-generating campaigns‭.‬

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Skills

Creative Suite, Web Design, Java, CSS, HTML, Email Marketing, SMS Marketing, OTT/OOH, Social Media, Print Advertising, Digital Advertising,
Team Management, Art Direction, Copywriting, Script Writing, Photography,

Branding, Logo Development, Campaign Management

Experience

2021 - Present

Creative Marketing Manager | Table Mountain Casino Resort

Led and managed a cross-functional creative team of designers‭, ‬photographers‭, ‬videographers‭, ‬and social media managers‭. ‬Developed and executed comprehensive creative strategies for multi-channel marketing campaigns‭, ‬including TV‭, ‬Radio‭, ‬OTT‭, ‬OOH‭ (‬Out-of-Home‭), ‬Email‭, ‬SMS‭, ‬Web‭, ‬Social Media‭, ‬Direct Mail‭, ‬and On-Property Collateral‭. ‬Ensured consistent brand identity across all digital and physical platforms‭. ‬Spearheaded full-cycle creative campaigns from concept through execution‭, ‬delivering high-impact promotions and customer engagement initiatives‭. ‬Successfully designed and implemented targeted promotional campaigns‭, ‬give-aways‭, ‬and‭ ‬lead-generation strategies to drive brand awareness customer-retention‭, ‬and new customer acquisition‭.‬

2016 - 2021

Art Director | Wind Creek Casinos & Hotels

Led and managed a team of graphic designers and creative professionals to ensure high-quality design output across multiple multi-million-dollar casino properties‭. ‬Maintained and enforced brand standards consistently across various channels‭, ‬including OOH‭ ‬‭(‬Out-of-Home‭), ‬Social Media‭, ‬Television‭, ‬Digital Advertising‭, ‬Direct Mail‭, ‬and On-Property Collateral‭. ‬Directed the creative strategy and execution for diverse marketing campaigns‭, ‬driving engagement and brand consistency‭. ‬Coordinated and scheduled video and photo-shoots‭, ‬collaborating with both in-house talent and external agencies to deliver compelling visual content‭. ‬Successfully delivered creative assets that met tight deadlines while aligning with business goals‭.‬

2014 - 2016

Graphic Designer | School-in-Sites

Designed visually compelling graphics for marketing campaigns‭, ‬ensuring alignment with brand guidelines and target audience engagement‭. ‬Developed and customized responsive website templates‭, ‬optimizing user experience and functionality‭. ‬Led an after-school‭ ‬broadcasting program for underprivileged high school students‭, ‬providing mentor-ship and hands-on training in media production‭,‬‭ ‬fostering skills in digital content creation and broadcasting‭.‬

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Education

2004 - 2007

San Jose State University | Bachelors in Film & Theatre

2002 - 2004

Fresno City College | Associates Degree

My Passion

I am deeply passionate about creative design and the power of innovative problem-solving to elevate brands. I thrive on the challenge of building and defining new brands and campaigns from the ground up, helping to craft and solidify a unique identity that resonates with audiences. My enthusiasm for design and marketing drives me to continually explore fresh, creative ways to advertise and promote, always pushing the boundaries of what’s possible. I embrace every opportunity to learn something new, and while I readily admit I don’t know everything, I am relentless in expanding my knowledge and honing my skills. I love being challenged by new ideas and am committed to continuous growth and development, both personally and professionally.