Valley Sky Club - Rewards Club Branding

Table Mountain Casino Resort wanted to create a brand new player’s club from the ground up. They wanted it to stand out above the rest visually when compared to other rewards clubs in the area. We decided on the Valley Sky Club and took great inspiration from the sky and stars. Each card as you progress follows the phases of the sun. Each card was printed with a UV Spot process to give the mountains texture and the stars some shine. Finally we included a secret invite only tier the Midnight card that would be printed and engraved on metal. We also included some vanity options featuring our HEROES series which focuses on Military, Health Care Professionals, Police, Fire, First Responders and Educators. Can't leave out our 55+ Senior Citizens so we created them a special LEGENDS card. On top of the the new card designs the "Valley Sky Club" logo was also designed by me as well as the full branding identity of the new rewards club.